Cantora Group

Three teams had run the page before the engagement. April 2026, the month before the start, recorded 1,460 views and 242 accounts reached.

Month one used a paid layer I managed, so paid and organic results had to stay visibly separate from the start.

• Month one included a paid layer set up and managed as part of the service.
• $593 of promotion accounted for 85.1% of that month’s views, while engagement by reach fell from 12.0% to 1.9% as cold reach scaled.

The first month tested the system with paid support; the next months showed what the content could do without a promotion budget.

• Month one ran 36 days: accounts reached moved 242 → 21,926; views 1,460 → 35,292; profile visits 87 → 644.
• Peak month: 701,761 Instagram views and 465,406 accounts reached, with no promotion budget that month.
• TikTok launched from zero and reached 4.73M views with 0 paid distribution; 97.5% of traffic came from recommendations.

The operating rhythm was simple: monthly plan, batch shoots, written reports and KPI review against the target.

• Monthly plan with 15 publications and 41–45 stories.
• Batch shoots.
• Written reports on reach, funnel, audience, what worked and what did not.
• KPI plan compared target against actual; August goal hit at 80%.