Marmelad Café

At kickoff, 30 days of content reached 823 accounts; TikTok did not exist.

The café had one room, no terrace and a dead season. Content could not create more seats than the venue had.

• One room and the dead season: no terrace and no seasonal drinks.
• One venue capped how many guests content could seat, so the plan was built a month ahead against real capacity.

The content was built to create reach, trust and a reason to visit — without outrunning the café’s real capacity.

• First TikTok traction: 698.4K views on one video while the account had 928 followers.
• The profile showed repeated posts from 2.1M and 1.2M views downward, not one isolated hit.
• One Instagram post was shared 7,000 times, reached 211,542 views and generated 1,206 profile actions; 98.2% of viewers did not follow the café.

The month was planned in advance, shot in batches and reviewed in writing against reach, engagement and what came next.

• Monthly plan built a month ahead.
• Batch shoots with direct on-camera involvement.
• Written reports on reach, views, engagement, what ran and what comes next.
• Client time: about 6 hours a week on set, in street and café locations.