5 years
in social media marketing
Portfolio · Social media marketing
Social media marketing strategist
I build social media marketing systems around commercial outcomes: positioning → offer → profile packaging → content → funnel → sale. The cases show what changed, what I did, and the evidence behind the numbers.
View selected workTrack record
By the numbers
17+
long-term client projects
500+
short-form and long-form videos created
4,700+
pieces of content created across projects
200M+
organic views across projects, excluding paid distribution
$200K+
client profit reported across projects I worked on
Selected work
Selected work
9 projects shown
01 · E-commerce
Getman Store
Built organic sales for a store that had relied on paid acquisition.
Open case study
02 · Retail
Dzvonylka
Turned content into a repeatable social-selling system for a one-store Apple retailer.
Open case study
03 · Local service
Imperial Barbershop & Academy
Built a local booking funnel from a TikTok account with 21 followers.
Open case study
04 · Retail / Enterprise
WOG
Connected short-form reach to app usage inside a corporate approval chain.
Open case study
05 · Automotive
Cantora Group
Rebuilt reach after three previous teams, then scaled across Instagram and TikTok.
Open case study
06 · Local hospitality
Marmelad Café
Used content to bring customers through the door during the dead season.
Open case study
07 · E-commerce
Dropshipping Store
Built organic acquisition in a category where paid ads are hard to run and hard to rely on.
Open case study
08 · Personal brand
Valentyn Avgust — Founder Brand
Ran the same content system on my own account, in public.
Open case study
09 · AI content
AI Product Image System
Turned five supplier photos into a reusable product-image system.
Open case studyClient feedback
What clients
said after the work
“When someone heard ‘Getman Store’, they had a specific image in their head.”Read the case
“By the first week it was clear we were wrong — new customers from TikTok only kept growing.”Read the case
“You have already done what was hard to imagine.”Read the case
“The content was current and on-trend, which grew our reach and brought in more than a thousand followers.”Read the case
“You lifted my TikTok, and sales took off.”Read the case
Method
How I do social media marketing
Social media marketing starts before the first video is filmed. I look at what you sell, who should buy it, how the offer is framed, what the profile communicates, and what happens after someone watches the content.
I build social media marketing systems around commercial outcomes: positioning → offer → profile packaging → content → funnel → sale.
What I do
Audit & positioning
Every engagement starts with the numbers: current accounts, what sells, who buys, and why. Then I work on how the brand is framed: entry offer, upsells, bundles, and positioning.
Organic growth
I start with organic acquisition. In several cases, advertising was switched off, unavailable, or too restricted to rely on, so the content system had to create demand on its own.
Content strategy
Recurring formats instead of one-off videos: reach at the top, trust in the middle, sales at the bottom. The plan works backward from a commercial target and follows launches, stock, and capacity.
Production
Batch shoots and a content bank. One long piece can become cuts, posts, and stories: short-form for TikTok, Reels, and Shorts; long-form for YouTube.
Retention editing
I test hooks in batches and reuse the winner. I cut against second-by-second retention, not just the first three seconds, and every piece has a next step.
Stories & DMs
Stories are a daily sales channel. Comment triggers and keyword replies feed a DM script from the first message to payment, objections included.
Packaging & funnel
Bio, pinned content, highlights, captions, then the path after the click: where traffic lands, what proof it sees, and where it is asked to buy.
AI-assisted production
I use AI for research, fact-checking, content generation, and editing. Hooks and scripts I write myself; fully AI-written scripts underperform on my own accounts.
Analytics
I track reach, views, engagement, profile activity, link clicks, and commercial metrics, then use the data to shape the next cycle.
Team enablement
Playbooks, shooting and editing standards, publishing rhythm, and training. In Kraków, the person I trained kept running the system after handover.
Next step
Have a social media problem worth solving?
Send me the business context, the channels you use and the result you want to move.
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