Social media marketing · Case study

Vacuvia

Body-care DTC · E-commerceOngoing since 6 May 2026 · Part-time

+62%

Store conversion · 0.8% → 1.3%

After the store and social-to-purchase path were rebuilt · 99% of store traffic described as cold organic

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Vacuvia case-study cover with the store-conversion result.

Context

The brief was more views and paid traffic. The audit found the larger leak after the view.

At Point A, social traffic already existed, but comments and DMs were not being answered, stories had not been used, and the store converted 0.8% of visits.

Vacuvia is a DTC body-care brand selling anti-cellulite massagers based on vacuum cupping.

Constraint

Every change ships on the owner's call.

I work part-time as social media marketing strategist; the owner approves and publishes.
Recommendations and changes are implemented at the owner's discretion.
99% of store traffic was described in the case material as cold organic traffic.

Strategy

01Audit

02Product, market & offer

03Profile packaging

04Content system

05Funnel & replies

06Store conversion

Execution

The system connected social attention to a clearer purchase path.

91+ videos for organic, paid and format testing, plus 31 ad creatives.
57+ reusable AI video clips and 39+ AI-generated product photos.
16 store photos replaced: 10 main product images, 2 bundle images and 4 gift / upsell images.
Profile repackaging with SEO naming, one store link, a logobook avatar, 9 highlight categories and 49 stories arranged as a funnel.
Comments and DMs moved from being ignored to a reply system with comment auto-responses, DM follow-up and a direct store link.
The first-ever story generated 547 link clicks from 3,558 views.

Results

+62%

Store conversion

0.8% → 1.3% across all store visits; case notes 99% cold organic traffic

547

Link clicks

From the account's first story · 3,558 story views

23.7M

Instagram views

May–September 2026 · Meta did not split paid and organic

36.6K

Instagram new follows

Same reporting window · paid and organic not split

Facebook reported 7.2M views and 14.8K new follows in the same May–September window; paid and organic were not separated.

One YouTube Short reached 9.2M views; one TikTok video reached 1.1M views.

Evidence

Vacuvia presentation slide showing 547 link clicks from the account's first story and 3,558 story views. — **First story**547 link clicks from 3,558 views.

Vacuvia presentation slide showing store conversion moving from 0.8 percent to 1.3 percent. — **Store conversion**0.8% → 1.3%; case notes 99% cold organic traffic.

Vacuvia Instagram insights slide showing 23.7 million views, 11.3 million reach, 569.4 thousand interactions and 36.6 thousand new follows. — **Instagram · May–September 2026**23.7M views · 11.3M reach · 569.4K interactions · 36.6K new follows. Paid and organic not split.

Vacuvia Facebook insights slide showing 7.2 million views and 14.8 thousand new follows. — **Facebook · May–September 2026**7.2M views · 14.8K new follows. Paid and organic not split.

Vacuvia YouTube Shorts results slide showing 9.2 million views on one Short. — **YouTube Shorts**9.2M views on one Short.

Vacuvia TikTok results slide showing 1.1 million views on one video. — **TikTok**1.1M views on one video.

Proof limits

What this case does not overclaim.

Meta reporting in the supplied case does not split paid and organic performance, so the Facebook and Instagram view / follow totals are not presented as organic-only results.
The conversion change is an observed before / after store metric; the case does not isolate a single variable as the sole cause.
The owner makes final publishing and implementation decisions, and the engagement is ongoing.
Platform metrics are point-in-time snapshots documented in the supplied case material.

How we worked

Part-time since 6 May 2026: weekly call, monthly report and day-to-day chat.

My side: audit, strategy, analytics, content, store assets and AI-assisted production systems.
Owner side: approve, publish and decide which recommendations ship.
The work also included a product tutorial in 16:9 and 9:16, a logobook, packaging for five gift / upsell items, and a UGC-creator strategy.

View full presentation38 slides

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