Getman Store

At kickoff, paid ads were the only thing that sold; organic content had never brought a customer.

Stock set the ceiling. The content plan could only push products the store could restock.

• The monthly plan had to follow restockable inventory.
• A video that worked could empty a product line in days.

The job was to move people from a useful video to a product, then into the sales funnel.

• In one six-hour window, TikTok followers moved from 6,039 at 21:59 to 10.5K at 03:51; the same video rose from 209.7K to 647.6K views.
• A product-review video reached 984.8K views; the line sold out in three days and the rest went to preorder (client-reported).
• Six videos cleared one million views; the best reached 3,234,086 views.

Each month started with stock. The content plan, shoots and reporting followed from there.

• Monthly plan built to what could be restocked.
• Batch shoots with direct on-set involvement.
• Written reporting on reach, views, engagement, store-link clicks and next formats.
• Client time: 6–12 hours a week on set, depending on the formats running.